David Smick
is founder, editor, and publisher of The
International Economy magazine, a quarterly publication
and forum for the G7 policymaking community.
About The International Economy Magazine
Founded
twenty years ago, The International Economy is a
specialized quarterly magazine covering global financial policy,
economic trends, and international trade. Labeled by the Washington
Post “that precocious Washington [quarterly],” the
publication is edited for and read by central bankers, politicians,
and members of the financial community including professional investment
managers, macroeconomic specialists, and high net-worth global investors.
Widely recognized and quoted in the popular business press, the focused
editorial content has attracted a loyal readership base among the
world’s most powerful and influential decisionmakers.
Two
decades ago,
four hundred guests stood at a VIP reception at the Federal Reserve
in Washington as then-Chairman Alan Greenspan welcomed the new publication
into existence. Within months, the Washington
Post described The International Economy as “not
some tiresome, gray journal but a publication consistently ahead
of the curve.” The New York Times defined the magazine’s
role within the international community as follows: “Economist
to economist, in English.” Later, the Washington Post said
the magazine was “targeted to—and written by—the
power brokers in the world of finance.” From the start, the
magazine became an instant policy bulletin board for the world’s
decision makers, particularly for G7 policymakers.
The
magazine enjoys a powerful and influential editorial advisory board.
Leading that board is Karl Otto Pöhl, the head of the German
Bundesbank during the first five years of the magazine’s existence.
Indeed, in 1987 Pöhl was the most powerful policy figure in
Europe and agreed while still in office to head the advisory board.
Jean-Claude Trichet, the current head of the European Central Bank
and the most influential European economic policymaker today, is
an enthusiastic supporter of the magazine and sits on the advisory
board.
There
are a number of reasons for such support, but the most important
is the publication’s intellectually independent editorial content.
When Russian leader Boris Yeltsin was about to assume office and
the international community was fixated on the nature of his economic
reforms, Yeltsin’s chief economic strategist Grigory Yavlinsky
came to Washington and met with various news outlets and think tanks.
He chose The International Economy to publish the full text
of Yeltsin’s economic/financial reform plan. The day after
its publication, the New York Times ran a three-page story
crediting The International Economy for this scoop, with
other papers following suit.
One
reason the Russians chose this particular magazine was that they
saw its broad base of writers from the highest echelons of the policy
world, from then-Secretary of State James A. Baker III to then-Japanese
Prime Minister Kiichi Miyazawa, from foreign policy expert Zbigniew
Brzezinski to global international financier George Soros, from Republican
Richard Perle to Democrat Larry Summers. In 1990, the magazine won
an award for its cover depicting Mikhail Gorbachev, then Soviet leader,
working at a McDonald’s checkout counter.
One
additional reason for The International Economy’s visibility
is that the publication has sponsored a series of highly publicized
and influential global conferences involving many of the world’s
most senior policy officials and the media. These well-publicized
conferences took place over the course of a decade in Tokyo, New
York, Washington, Frankfurt, Vienna, and Zürich. In 1988 in
Zürich, one of the conference participants, Senator Bill Bradley,
floated a proposal for third world debt restructuring, the outlines
of which the Bush I Administration eventually adopted. The concept
was subsequently labeled “The Brady Debt Plan.” Scores
of reporters at that conference raced for the telephones when U.S.
Treasury official David Mulford publicly announced agreement with
the general Bradley debt restructuring concept.
Every
several years, The International Economy honors a designated “Policymaker
of the Year.” The award ceremony is held during the time of
the IMF/World Bank meeting where hundreds of officials, private bankers,
and international journalists attend a private reception. Alan Greenspan
received this award at a highly publicized ceremony in Washington.
European Central Bank head Trichet received the award before an audience
of more than a thousand officials and bankers/investors in Tokyo.
Karl Otto Pöhl was honored at a ceremony in New York, as was
Bundesbank President Hans Tietmeyer. Clinton Treasury Secretary Lawrence
Summers has also received recognition from the magazine.
The
International Economy has fought to remain a niche magazine,
refusing to follow the trend to dramatically broaden in its editorial
base. Other magazines have over the last twenty years tried to
compete with the publication, and none have succeeded. For example,
the Davos organization which sponsors the annual World Economic
Forum in Davos, Switzerland, set up a competing publication which
ceased any meaningful circulation within a few years. Other institutions
have set up similar magazines. Even given the prestige of several
of these institutes, the publications closed their doors within
several years. Today a top official at the leading think tank in
the field, Adam Posen of the Peterson Institute for International
Economics, serves as one of TIE’s executive editors,
responsible for commissioning a number of articles in each issue.
One
reason the publication has endured is that the international community
has seen over the last two decades the emergence of an international
economic statecraft of sorts. This statecraft now sits side-by-side
with the statecraft long established during the Cold War in the field
of foreign policy and defense. That latter statecraft of course enjoys
the benefit of important publications such as Foreign Affairs and Foreign
Policy. After twenty years of existence, The International
Economy finds itself in a uniquely exclusive role as part of
the new international economic statecraft. Important decisionmakers
pick it up precisely because it has been around so long. All know
it and trust its content.
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